Description
SUITABLE FOR:
Senior Managers, Managers and Superintendents that are involved in strategic planning and implementation.
OBJECTIVES:
By the end of the course, delegates will :
- Acquire a framework for analysis and implementation.
- Learn successful techniques for long-range organisational planning.
- Enhance their knowledge of the functional areas involved in the planning process.
- Develop concepts useful for strategic management and develop skills necessary for their application within their organisation.
- Strengthen their organisation’s strategic objectives.
- Explore emerging issues facing corporations in today’s global competitive environment.
SUMMARY:
Many organisations are going through critical, strategic process of re-evaluating their portfolio of businesses. This programme provides an essential, strategic overview of all the issues involved.The topics covered include:
Competitive Strategy
- Industry structure analysis
- Competitive forces
- Value chain management
- Sources of competitive advantage
- E-commerce
Customer Satisfaction
- Importance of customer satisfaction
- Customer loyalty and retention
- Market segmentation
- Improving customer satisfaction
- Elements of marketing mix
Competitive Advantage
- Intangible resources
- Core competencies
- System of activities
- Sustainable advantage
- Knowledge management
Strategic Planning and Related Processes
- Characteristics of an effective planning process
- Pitfalls in strategic planning
- Portfolio of related processes
- Balanced scorecard
Implementing Strategy
- High performance organisations
- Reward system
- Strategic orientation
- Learning and dissent
- Risk appetite
- Organisational structures
- Horizontal integration
- Strategic change management
- Leadership
Strategies for Growth
- Value creation
- Economic value added
- Direction for growth
- Modes of growth
- Concepts of relatedness & synergy
- Global competition
