Advanced Management Programme – Gaining New Perspectives


10 days
10 days
5 days
10 days
10 days



Board Members, Directors, General Managers, Senior Managers, Chief Managers, Managers, Functional Managers, Senior Specialists, Superintendents, Company Secretaries and Heads of Specialist Departments managing through junior managers and working with other functions.


By the end of the workshop delegates will:

  • Have gained early access to groundbreaking research on leadership
  • Examine leadership best practices within complex organisations
  • Build relationships with other organisational change agents for ongoing collaboration
  • Gain an insight into the strategic implications of the new electronic economy
  • Be able to create and sustain shareholder value
  • Be able to develop and implement effective corporate strategies
  • Have gained a new insight into how to inspire high performance, drive personal improvement and gain a competitive advantage


The topics covered include:

Week One

Systemic Leadership, Alignment And Change

  • Change and leadership for driving organisational performance
  • Leadership Best Practices
  • Diversity and its impact on performance
  • Extraordinary Leadership in an era of turbulence and change
  • Managing organizational effectiveness
  • Global leadership
  • Assessing & developing core competencies for leadership development
  • Case Studies

Competitive And Corporate Strategy

  • Competitive Strategy
  • Creating a Competitive Advantage
  • How to create and sustain a competitive advantage through an effective strategy
  • How are new technologies affecting the setting of strategy and creating competitive advantage
  • Balance Scorecard
  • Case Studies

E-Commerce / Learning

  • The e-commerce models and pricing strategies.
  • The relevance of E-Commerce
  • Global issues associated with e-business
  • Case Studies

Week Two

Relationship Marketing & Customer Care

  • Competitive and Corporate Strategy
  • Market-led Strategic Change
  • Customer Value
  • Market Strategy: Customer Focus and Market Sensing
  • Creating Value: Successful Business Strategies
  • Business Success through Service Excellence
  • Relationship Marketing – Creating Stakeholder Value
  • How to develop successful corporate strategies
  • Customer Relationship Management – Creating value for the Customer
  • Developing knowledge-Based client Relationships
  • E-marketing excellence
  • Case Studies

Knowledge Management & Organisational Development

  • Introduction to organisational development
  • General management process and action
  • The role of Learning Champion: building and developing human capital
  • Knowledge Management People Practices
  • Managing people in the new economy
  • Organisational Design in the new economy
  • Aligning organisational systems, structures and processes
  • Case Studies

Human Resources

  • The significance of organisational culture.
  • The role of senior managers and the management team.
  • Organisation structure.
  • Human resource management
  • Long term career development
  • Case Studies

Additional information


Dubai, UAE, Kuala Lumpur, Malaysia, London, UK


February 26 – March 08, 2024, June 17- 28, 2024, August 19 – 23, 2024, September 02 – 13, 2024, November 11 – 22, 2024