Description
COURSE DETAILS
DAY ONE
Introduction to Strategic thinking and planning
- What is strategic thinking?
- 7 Principles of Strategic Thinking
- Strategic thinking versus strategic planning
- Benefiting from strategic management
- Evolution of strategic models
- Moving from strategy to organizational planning
- Elements of Strategic Plans
- Why Strategies Fail?
DAY TWO
Analysis of the environment
- The 5 Cs of strategic analysis
- Porter’s 5 forces
- Creating and capturing value
- Conducting a SWOT analysis
- PESTLE Analysis
- Competitor Analysis
- Competitive Advantage
Key Performance Indicators (KPl’s)
- Employee Goals and KPls
- Designing KPls
- Characteristics of KPls
- Requirements of KPls
- Problems with KPls
DAY THREE
Setting Strategic Goals and Direction
- Creating a Strategy-Focused Organisation
- Learning and Performance Improvement
- Your Organisation’s Key Strategic Issues
- Review Findings’ Impact on Your Organisation
- Relationship Between Organisation Strategy and Brand Identity
- Writing SMART goals
- Developing vision and mission statements
- Using vision and mission statements
- Embracing organizational values
- Communicating the vision, mission and values
